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PROJECT ACTIVITIES STUDIES PARTNERS NEWS & PRESS FORUM
Steering Commitee Meetings
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Maritime Cargo
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Container Port Operations
Cargo transport flows
BPT: Container Terminals
Promotion of EDI
Hinterland networking
Multi-Modality: Results
Extended Gateway
BPT: Terminal Concepts
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Activities
EDI and Cargo Transport Flows
- Applied Market Research for Value-Added Services
(Luebeck)
Workshop Manual
Proceedings
Tuesday, 13.06.2006
15:00 - 17:00 hours
Registration of participants
Venue: Hotel Moevenpick Luebeck
Willy-Brandt-Allee 1-5
23554 Luebeck
Tel: +49 451 15040
www.moevenpick-luebeck.com
Download Workshop Manual
PDF-Download
- size 1120k
17:00 - 19:00 hours
Guided visit of the most
relevant sites in Luebeck.
Meet at Hotel Moevenpick
19:30 - 21:00 hours
Welcome Reception
Venue: Media Docks,
Ray & Charles Eames Room
Wednesday, 14.06.2006 - Session 1: Value Added Services - So what?
08:45 - 09:00 hours
Registration of participants for
the PORT-NET workshop
Venue: Media Docks,
Room MF50 Riverside
09:00 - 09:15 hours
Official Opening of the PORT-NET workshop
Mr. Dirk Gerdes, Managing Director,
Luebeck Business Development Corp. &
KWL GmbH City Development Corp.
09:30 - 10:15 hours
An overview: Luebeck - Logistics - The ports - Value Added Services
Mr. Bjoern P. Jacobsen, Managing Principal,
Luebeck Business Development Corp.
10:15 - 11:00 hours
What do we mean when talking
"Value Added Services"?
- The range of possibilities -
Prof. Dr. Uwe Koch,
Dept. of Mechanical/Industrial Engineering,
Luebeck University of Applied Sciences
11:15 - 11:45 hours
Value Added Services in Luebeck:
The example of paper products handling
Mr. Tom Oesterreich, IT Director,
Luebecker Hafengesellschaft (LHG)
11:45 - 12:00 hours
Questions, Answers, Discussion
Session 2: Value Added Services - Yesterday - Today - Tomorrow
13:30 - 16:30 hours
Visit to the ports of Luebeck
Stop-1: Container Terminal Luebeck
Stop-2: Bulk Terminal Luebeck
Stop-3: Paper Terminal Luebeck
Stop-4: Luebeck-Travemuende
Meet at Media Docks
16:30 - 17:00 hours
Questions, Answers, Discussion
19:00 - 19:30 hours
Reception by the Hanseatic City of Luebeck
Mr. Peter Suennenwold,
City President
Venue: City Hall, Audience Hall
Thursday, 15.06.2006 - Session 3: Marketing, Market Research & What we can learn
09:00 - 09:15 hours
Registration of participants
for the PORT-NET workshop
Venue: Media Docks,
Room MF50 Riverside
09:15 - 09:30 hours
What all want, what few get...
Logistic-related investments
An introduction to the subject
Mr. Bjoern P. Jacobsen, Managing Principal,
Luebeck Business Development Corp.
09:30 - 10:15 hours
Applied market research:
Acquiring data for targeting
logistic investors
Prof. Dr. Joachim Hasebrook, Scientific Director,
ISNM International School of New Media
10:15 - 11:00 hours
Which invesors to target?
An analysis of marketing data &
First results from the PORT-NET study
Mr. Jan Herzberg, Geographer (Dipl.),
Luebeck Business Development Corp.
11:15 - 12:00 hours
Open discussion:
A proposal for a PORT-NET
market research portal
With input from:
Prof. Dr. Joachim Hasebrook
Session 4: Value Added Services in Action
13:30 - 16:30 hours
Visit & presentations to selected enterprises
Stop-1: Food Processing Logistics
Stop-2: Medical Technology Logistics
Meet at Media Docks
16:30 - 17:00 hours
Questions, Answers, Discussion
19:00 hours - open end
Meet for joint exercising & fun
Friday, 16.06.2006 - Final Session
09:00 - 10:00 hours
Closing and evaluation session:
Summary and conclusion of the workshop
Venue: Media Docks,
Room MF50 Riverside
10:00 - 11:00 hours
Technical Sessions:
- Working Group meeting on EDI and Cargo flows
- Specific meetings on reporting and
financial aspects
13:00 hours
End of PORT-NET workshop 03-12
Departure of participants